Bookwick vs Fresha
Predictable flat pricing instead of payment-processing and new-client fees.
What is Fresha? Fresha offers a free core booking system and makes its money on the side - through card-processing fees, fees on clients who find you via its marketplace, and paid add-ons. It is popular in beauty and wellness for that free entry point. It is a strong choice for businesses happy to trade payment and new-client fees for a free core and marketplace exposure.
Side by side
| Bookwick | Fresha | |
|---|---|---|
| Free plan | Free forever (1 staff, 1 location, 50 bookings/mo) | Free core |
| Pricing model | £10 per staff, per location / month | Free core + usage-based fees |
| Cut of your bookings | None - only your processor's own fees | Payment + new-client fees |
| Your own brand (no marketplace) | Optional marketplace listing | |
| Team calendars (multi-staff) | ||
| Multiple locations | Unlimited on Pro (£10 per staff, per location) | |
| Deposits & card payments | On Pro, via your own Stripe or PayPal | |
| Packages & memberships | On Pro | |
| In-person POS | On Pro | |
| Automated workflows | On Pro | Add-ons |
Fresha details reflect its publicly described model as of 2026 and can change - always check their current site for the latest pricing and features.
Why businesses choose Bookwick
- One predictable price - £10 per staff per location, no surprise usage fees
- No new-client fees and no cut of your payments
- Your booking page carries your brand, and you can embed it on your website
- All-in-one: payments, packages, POS and workflows included on Pro
When Fresha might suit you better
We would rather you picked the right tool. Fresha could be the better fit if:
- You want a free core system and are comfortable with usage-based fees
- You actively want Fresha’s marketplace to bring you new clients
Bookwick vs Fresha: FAQ
Is Bookwick really cheaper than “free” Fresha?+
It can be. Fresha’s core is free but it charges fees on card payments and on new clients from its marketplace, which add up with volume. Bookwick charges £10 per staff member per location and takes no cut of your payments, so a busy business often pays less overall. Check Fresha’s current fees for your situation.
Does Bookwick have a marketplace like Fresha?+
No - and that is deliberate. Bookwick puts your bookings on your own branded page and your website rather than a shared marketplace, so you own the customer relationship.
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